Cartoon Network Rebrand by Capacity

I’m a cartoon-a-holic if I do say so myself, so despite being 26 years of age, my first favorite button on the remote is assigned to Cartoon Network. With that said I’ve been a big fan of their recent rebranding, focused around the recent popularity over the last few years for Graphic style Vinyl toys often painted but now also more and more becoming available in solid white that one can purchase and paint their own design on.

Now I’ve known that Turner themselves uses CINEMA 4D, so I’d had my suspicions that these spots had at least a little CINEMA 4D here and there particularly as there’s some notable MoGraph type effects in there, but as an animation fan, what I really wanted to know was whether the character and cool material effects stuff was done in CINEMA 4D. Recently at the AENY meeting and then later on a Creative Cow Podcast I discovered the it was actually Capacity, a really kick ass studio that also uses CINEMA 4D, that did the rebranding for them. Well sure enough, despite Capacity being in the middle of a website redesign, (the old one is still here) they’ve posted a new landing page with the Cartoon Network Rebranding reel, and sure enough the characters and everything else is done in CINEMA 4D. Check their site and the new rebranding out and lets hear what everyone thinks.

Well I killed all the old posts, after tidying up the interface, I said “scrap it” lets start fresh. So here it is the New blog, the Interface isn’t all finished yet there’s still some alignments and graphics to do but the base is done and its ready for posting I hope.

So a fresh start in a new year, starting school, its like a brand new clean slate. My hope is that Animation Mentor will encourage me to keep my blog updated as I at least do posts about my class work. You can see however that there is an AM tab up at the top, that is for Animation Mentor related posts, the main page wont’ be cluttered by those more frequents posts for those interested in my other interests such as rigging and CINEMA 4D etc.

Anyways I hope you all enjoy it I”m going to desperately try to keep it going and growing this time.

I’m not a big fan of the typical Academia hierarchy, the way we focus entirely on the academic right side of the brain for achievement. When I saw this video it was such an inspiration for me as someone who has been teaching a lot of 3D and animation over the years, but also as a very fortunate teenager who had gone to a performing and visual arts focused school.

Too often I think we squander a child’s potential because its outside the norm, its not what is expected, and it doesn’t guarantee a successful life financially. Schools in a sense compete with each other stretch our teachers thin, and set a standard where most kids struggle simply to meet the rating of average. Instead I think we could have schools focus more, have a school that has excellent sports facilities, but not musical program, a school with fantastic band rooms and access to instructors with exceptional musical skills, and schools with a theatre and large rooms with lower stages, on an on it goes. Every school should still have academia, don’t get me wrong. Every kid shoulc learn to read and write and basic maths. But how many need to study trigonometry. How often does the average citizen use that in their daily life? And yet, at least in Alberta where I studied, You will not get the minimum requirements for a highschool diploma without encountering trig at some point.

I was a very lucky Kid in that not only did I not accept what I was told by certain individuals, but neither did my parents. But too often we form our entire perception of how one wil make it in life off of a standard designed by the very people it is focused on creating. But enough rantign form me, I’ll let Sir Ken do the talking, this speach is one everyone should hear.