Cartoon Network Rebrand by Capacity

I’m a cartoon-a-holic if I do say so myself, so despite being 26 years of age, my first favorite button on the remote is assigned to Cartoon Network. With that said I’ve been a big fan of their recent rebranding, focused around the recent popularity over the last few years for Graphic style Vinyl toys often painted but now also more and more becoming available in solid white that one can purchase and paint their own design on.

Now I’ve known that Turner themselves uses CINEMA 4D, so I’d had my suspicions that these spots had at least a little CINEMA 4D here and there particularly as there’s some notable MoGraph type effects in there, but as an animation fan, what I really wanted to know was whether the character and cool material effects stuff was done in CINEMA 4D. Recently at the AENY meeting and then later on a Creative Cow Podcast I discovered the it was actually Capacity, a really kick ass studio that also uses CINEMA 4D, that did the rebranding for them. Well sure enough, despite Capacity being in the middle of a website redesign, (the old one is still here) they’ve posted a new landing page with the Cartoon Network Rebranding reel, and sure enough the characters and everything else is done in CINEMA 4D. Check their site and the new rebranding out and lets hear what everyone thinks.